![]() Instead, I looked to our friends at our partnering development company - the one who handled our IT needs. Those conversations too often led to upsells where my team would need to buy a new product or feature just to make the last one work properly. I knew I couldn’t keep calling customer support lines for help. Enter MacPilot: a well-loved, affordable, utility app When I realized this was all taking up so much time that our creatives were starting to push deadlines, I knew something had to be done. But spending a lot of time helping people click around, getting them on the phone with Apple support, and troubleshooting these problems became a major distraction. We had loads of work coming in, and going on calls and ideating projects was exciting. These piling maintenance issues dealt a real blow to my enthusiasm on any given day. We quickly began running out of space, filling up our hard drives faster than would make sense to us, then backing that data up and filling up the space all over again. We always had to download new platforms and software for customer interfacing, and so often my team would run into error codes. But without fail, somebody had some sort of productivity backup every single day. I bought our team a nice collection of Mac desktop computers, all of which were new and worked great. However, it left us without much direction in terms of dealing with in-house issues, of which there were a lot. For technical issues, we outsourced bug fixing, website building and all of our development needs to a partner company. On the creative side of things, my team was really quite capable. Then I rented some office space, bought everyone computers, and began pursuing the dream. I hired a team of those specialists to work for me full-time. The client list kept growing, and soon enough, I had the makings of a healthy and sustainable business. ![]() From there, I recruited more specialists in each field, and slowly built out my agency. After finding success in that realm, members of my family members’ teams began to ask me about building websites, executing email campaigns and more. I had a philosophy of delegation, was an expert in sales, and happened to have a lot of contacts in the world of hotels and hospitality.īuilding off those preexisting industry connections, I helped family members get connected with highly knowledgeable social media producers who gave them brand identities, followings and, eventually, new customers. ![]() I didn’t just blindly assume I wouldn’t need a background in computers or programming to start my agency. Building a digital marketing agency without digital know-how
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